Stakeholders & partnerships
SBS engages with a diverse range of stakeholders to ensure we are addressing SBS’s Charter obligations by meeting the communication needs of Australia’s multicultural society and contributing to the diversity of Australian media.
Our stakeholders include federal and state government agencies, constituent bodies and community organisations, Indigenous policy and advocacy bodies, industry groups, screen agencies and the production sector.
We look for strategic partnerships that improve the depth and breadth of SBS’s community impact and contribute to improving social inclusion.
Pictured above: Anyier Yuol (right) is the 2023 recipient of the Les Murray Award for Refugee Recognition which is a proud partnership between SBS and Australia for UNHCR. She is pictured here with Australian Olympic sprinter and refugee Bendere Oboya who features in the SBS documentary “Run Girl”.
Connecting with communities
We engage directly with communities through a number of channels and events. The SBS Community Advisory Committee provides important insights into the needs, interests and concerns of Australia’s diverse communities, with ongoing consultation informing SBS projects.
Home to more than 60 language programs, SBS Audio, strengthens our connections with culturally and linguistically diverse communities. This is done on-air, online and through outside broadcast activities at community events across Australia each year.
With strong community relationships like no other media organisation, SBS’s engagement with communities continues to be invaluable in raising awareness of relevant and emerging issues.
Industry engagement
We actively engage with the media and production sector, in Australia and abroad, to ensure we are meeting audience needs. SBS is a member of a number of industry groups including Freeview, Free TV Australia, and Australia’s Right to Know coalition.
We continue to champion diversity in the industry, including through support of the Screen Diversity and Inclusion Network and the Media Reconciliation Industry Network Group (MediaRING), an organisation which aims to empower the media industry to increase the presence of Aboriginal and Torres Strait Islander peoples in the sector.
Internationally, we engage with industry bodies including the International Institute of Communications, the Public Media Alliance, the European Broadcasting Union, and NITV is a proud member of the World Indigenous Television Broadcasters Network (WITBN).